“Give a man a fish, and he’ll eat for a day. While searches related to home renovations and improvement continue to trend upward, search terms like “handyman near me,” “house cleaning services near me,” and “lawn mowing services near me” indicate that users are delegating home tasks to the pros - and using Google to do their comparative shopping for those services.
Many industries shifted to remote work in 2020, leading many consumers to DIY home improvement projects and maintenance at the time. These types of searches offer opportunities for “zero moment of truth” brand exposure - but only if your brand has the high-quality content users want. Additionally, searchers are frequently using non-branded search terms accompanied with qualifiers like “open now near me” to find restaurants and other businesses they can access ASAP. However, as these options have improved and evolved, consumers have continued using them - because, well, they’re convenient! Search terms like “takeout restaurants” increased a whopping 400% from 2020, while “shopping apps” have remained popular. When many brands pivoted to online, virtual, and no-contact options in 2020, users jumped on board out of necessity. Here’s how that’s reflected in current search trends: Time Saving & Convenience WellnessĪfter 2020’s “shelter in place” advisories and self-isolation periods, consumers wanted to emerge from their homes in 2021- but with safety still at the forefront of their minds. Over the last year, Google trends have shown that users took their reflections to heart and began looking for tangible ways to prioritize what matters most. It’s no secret that 2020 led many of us to closely examine what is - and isn’t - truly important to us. Here’s how that’s reflected in current search trends: Read on to find out what’s trending and how searcher behavior is shifting.įrom finding the best keywords for SEO to securing your place in consumers’ online comparative shopping efforts, GPO can help your brand capitalize on search trends with high-performing content at scale.Īfter 2020’s “shelter in place” advisories and self-isolation periods, consumers wanted to emerge from their homes in 2021- but with safety still at the forefront of their minds. If you’re not yet harnessing the power of popular search topics, it’s time to make a change. Thankfully, search trends can help you identify and pinpoint exactly what (and how) your consumers are searching. You can also change the data from web searches to image, news, shopping or YouTube-specific searches.When writing content for the web, you have to consider supply and demand - you don’t want to create content that your customers won’t engage with. If the search term has multiple meanings, you can use the category option to refine the data for the proper meaning.
#Google trends today Offline#
This intelligence can be used in both online and offline marketing initiatives since it illuminates when customers are most interested in this product category. The highest peak every year is toward the end of January and the beginning of February, which can be seen by floating your mouse pointer over the middle of the graph and dragging it side to side. One of the great uses of Trends is to see seasonal changes in the use of a keyword which can be seen clearly if you use "tax software" as the search term and change the timeframe to 5 years. The graph will represent the interest in that keyword over the timeframe you select which can go all the way back to 2004. The resulting dataset will be for the web searches in the United States (unless you are doing this from another country) for the past 12 months. There is no better way to research keywords than Google Trends because it taps into the ultimate database of what people are searching for every day.Īssuming you know which search words your potential customers will use is a very hazardous approach, one that we were guilty of in the beginning.
#Google trends today free#
Google’s decision to include your website for any given search criteria is incredibly complex, so keywords alone won’t guarantee free traffic, but it’s an essential first step.
#Google trends today for free#
Using the various advertising platforms is one way of generating traffic but if you do your homework, you may be able to get visitors for free (also known as organic traffic). If you are in business, you most likely have a website. If you have a website, you want to generate as much traffic to it as possible.
This rich database of ‘keywords’ can be accessed by anyone using the Google Trends web page. QUESTION: I’ve been told several times that Google Trends is a great business tool. Can you elaborate?ĪNSWER: Google is by far the most used search engine with well over 90% of global search traffic, with over 3.5 billion searches processed every day.Įach search is executed based on the words entered, which allows Google to understand trends as they happen or on a historical basis. Google also includes searches performed on YouTube in the Trends tool.
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